Legal

Privacy Policy

Last updated: April 15, 2026

Note: This policy covers the Springthrough website (springthrough.com). It does not govern services provided under a separate client agreement. If you are a Springthrough client, your data rights and obligations are defined in your service agreement.

1. Who We Are

Springthrough Consulting, Inc. ("Springthrough," "we," "us," or "our") is a technology services company headquartered at 2620 Horizon Dr SE, Suite 250, Grand Rapids, MI 49546. We operate this website to describe our services and connect with prospective and current clients.

Questions about this policy? Email us at contact@springthrough.com or call (866) 928-5150.

2. Information We Collect

Information you provide directly

  • Contact form submissions — name, email address, company name, phone number, and any message you include
  • Email correspondence — any information you share when you email us
  • Phone calls — notes we take during or after a call

Information collected automatically

  • Usage data — pages visited, time on site, referring URLs, browser type, and device type
  • IP address — used to understand general geographic location (city/region level)
  • Cookies and similar technologies — see Section 5 below

Information we do not collect

We do not collect payment card information through this website. We do not knowingly collect information from children under 13.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide the services you request
  • Send follow-up communications related to your inquiry
  • Understand how visitors use our website so we can improve it
  • Comply with legal obligations
  • Protect against fraud, spam, and abuse

We do not sell your personal information. We do not use your information for automated decision-making or profiling.

4. How We Share Your Information

We may share your information with:

  • Service providers — companies that help us operate our website and business (e.g., CRM software, email platforms, web hosting). These providers are contractually required to protect your data and may only use it to provide services to us.
  • Professional advisors — attorneys, accountants, or insurers when legally necessary
  • Law enforcement or regulators — when required by law or to protect our legal rights
  • Successor entities — in connection with a merger, acquisition, or sale of all or substantially all of our assets

We do not share your information with third parties for their own marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

  • Essential cookies — required for the website to function properly.
  • Google Analytics 4 — helps us understand how visitors interact with our site (aggregated pageview and event data).
  • HubSpot tracking — associates anonymous website visits with contacts in our CRM so we can follow up on inquiries and measure marketing effectiveness.
  • LinkedIn Insight Tag — measures the performance of our LinkedIn advertising and helps us reach relevant professional audiences.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. To opt out individually:

6. Data Retention

We retain contact form submissions and related correspondence for as long as necessary to fulfill the purposes described in this policy, or as required by law — generally no longer than 3 years for inactive prospects. If you become a client, your information may be retained longer as part of our business records.

7. Your Rights

Depending on where you live, you may have rights regarding your personal information, including:

  • The right to know what personal information we hold about you
  • The right to correct inaccurate information
  • The right to request deletion of your information
  • The right to opt out of certain uses of your information

To exercise any of these rights, email us at contact@springthrough.com. We will respond within 30 days.

California residents (CCPA): You have additional rights under the California Consumer Privacy Act, including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information. To submit a verifiable consumer request, contact us at the email above.

EU/UK residents (GDPR): If you are located in the European Economic Area or United Kingdom, our legal basis for processing your information is typically your consent (when you submit a form) or our legitimate interest in responding to business inquiries. You have the right to lodge a complaint with your local supervisory authority.

8. Data Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites, including our sister company Digital Elevation (digitalelevationusa.com). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: