AI isn't coming.
It's already here.
Are you using it?
Springthrough uses AI every day, in our own operations and inside our client work. We help midmarket companies move past experimentation and put AI to work in real, measurable ways.
How We Use AI Internally
AI isn't a separate service.
It runs through all of them.
01 / AI ACROSS YOUR BUSINESSlink
Sitefinity + AI Search
Your Sitefinity CMS can do a lot more than keyword search. We add AI-powered search experiences that understand intent, surface the right content, and keep visitors engaged longer.
Managed IT + AI Tooling
We help your team adopt Microsoft Copilot and other AI tools the right way: with governance guardrails, security policies, and real training so people actually use them.
vCIO + AI Strategy
AI belongs in your IT roadmap. We help executives understand where AI creates real ROI versus where it's just hype, then build a practical adoption plan around your actual operations.
Custom Development + AI
We build AI directly into custom applications — intelligent workflows, automated document processing, AI-powered integrations between your systems, and agentic tools that work in your existing stack.
IT Security + AI
AI tools introduce new security surface area — and AI also powers better threat detection. Our sister company Digital Elevation keeps your AI deployments secure from day one.
Standalone AI Consulting
Don't know where to start? We run structured AI discovery engagements — mapping your workflows, identifying high-value automation opportunities, and building a prioritized implementation plan.
Book a discovery call arrow_forwardThe AI consulting practice
02 / HOW WE HELPlinkMost midmarket companies are drowning in AI options. Vendors promise everything. Nobody explains what actually works for a 50-person operations team or a 200-person manufacturer. We do.
We've worked hands-on with Claude, Microsoft Copilot, ChatGPT and Codex, and Gemini, in production workflows, not demos. That experience is what we bring to clients.
AI Readiness & Discovery
We map your current workflows, identify where AI creates the most leverage, and prioritize by impact and effort.
Tool Selection & Configuration
We're not attached to any one vendor. We recommend based on your existing stack, security requirements, and budget, then configure it properly.
Team Enablement
Tools don't run themselves. We train your team on real use cases, not generic tutorials, so adoption sticks.
Custom AI Development
When off-the-shelf isn't enough, our engineers build custom AI integrations, agents, and workflows into your existing systems.
Platforms We Work With
Claude (Anthropic)
Our primary AI platform for consulting work
Claude powers our own operations: research, writing, analysis, client deliverables. We use Claude API for custom development and recommend it for teams that need reliable, nuanced reasoning.
Microsoft Copilot
For M365-native teams
If your team lives in Outlook, Teams, and SharePoint, Copilot is likely the fastest path to AI productivity. We handle deployment, governance, and training so it's useful from day one.
ChatGPT, Codex & Gemini
When the situation calls for it
Some workflows are a better fit for OpenAI or Google's tools. We know how to use all of them and won't push you toward one platform just because it's trendy.
Know where AI fits before you build.
03 / MARTECH AI EVALUATIONlinkLeadership wants an AI strategy; your martech stack is a dozen tools that barely talk to each other. The Martech AI Evaluation is a fixed-scope AI readiness assessment: we inventory your CMS, CRM, analytics, email, and search systems, sit with the people who live in them, and map where AI actually pays off before anyone writes code.
AI-Readiness Scorecard
Every system scored for data quality, API access, governance fit, and the effort to connect it. You know exactly what's real before budgeting.
Prioritized Connection Map
Which MCP connectors, agents, and native platform AI features fit where, ranked by payoff against effort. The build list, in order.
Staged Adoption Roadmap
Crawl, walk, run: start with the AI built into your platforms, shape it to your operation, then extend into the assistants your team lives in. Every stage delivers value on its own.
Cost Realism
What each stage takes in dollars, licenses, and your team's time, so the leadership conversation is grounded in numbers instead of vendor decks.
Inventory and interviews, analysis and scoring, then a roadmap readout with your team.
Fixed fee, sized on a short scoping call. The deliverable stands on its own: run it with your team, hand it to another partner, or have us build the priority items.
We build the bridges between AI and your systems.
04 / MCP & CLAUDE SKILLSlinkAn AI assistant is only as useful as what it can reach. MCP (Model Context Protocol, the open standard for connecting AI to live systems) is how an AI assistant gets secure, structured access to the systems you already run: your CRM, ERP, help desk, CMS, and internal data. We build that layer, and the guided skills on top of it, for midmarket teams.
Custom MCP Connectors
Secure, scoped connectors that let AI assistants read from and act on your business systems. Because MCP is an open standard, one connector works with Claude, Copilot, and any other MCP-compatible tool. You decide exactly what the AI can see and do.
Claude Skills & Plugins
Your team's repeatable tasks, packaged as guided skills anyone can run in plain English. No prompt engineering required; the skill carries the process so people just ask.
Rollout & Enablement
We deploy the connector and skills into your environment, then train your team on real use cases so the tooling gets used instead of shelved.
We productized this for Sitefinity first. Content teams run audits, translations, and publishing by just asking Claude or ChatGPT.
AI-powered Sitefinity search
05 / SITEFINITY + AIlinkYour Sitefinity site probably has a search box. But is it actually helping visitors find what they need? Most CMS search is basic keyword matching. It misses synonyms, intent, and context.
As a certified Sitefinity Premium Partner, we integrate AI-powered search directly into your CMS. Visitors get answers, not just links. The experience feels like talking to someone who knows your content.
Learn about our Sitefinity practice arrow_forwardAI12z
AI-native site search & personalization
A purpose-built AI search layer for enterprise CMS. Semantic search, content recommendations, personalized results — without replacing your existing Sitefinity setup.
Progress RAG
Native to Sitefinity — no third party required
Progress's Retrieval-Augmented Generation capability is built directly into Sitefinity. It lets your site answer natural language questions using your own content as the knowledge base.
Hawksearch
Enterprise search with AI merchandising
A strong fit for larger sites with complex taxonomies or ecommerce catalogs. Hawksearch adds AI relevance tuning, merchandising rules, and faceted navigation that drives conversion.
Not sure which search tool is right for your Sitefinity site?
The right choice depends on your content volume, budget, personalization needs, and whether you're running commerce. We'll help you evaluate all three. No sales pressure, just a straight answer.
We use this stuff ourselves
06 / WHY SPRINGTHROUGHlinkWe practice what we pitch
We don't come in with a PowerPoint about AI transformation. We use Claude, Copilot, and AI tools in our own daily work, so our advice comes from experience, not theory. When we say something works, it's because we've done it.
We're not locked to one vendor
We're not a Microsoft shop. We're not an Anthropic shop. We're a midmarket technology partner that works with the right tool for the right situation. That means you get a recommendation, not a pitch.
Midmarket expertise
Enterprise AI consultants are expensive and often overkill. Big agencies don't understand your resource constraints. We work with companies like yours, between 25 and 500 employees, and we know how to get things done without a transformation budget.
Everything works together
Because AI runs through every service we offer (web, IT, strategy, development), your AI investments compound across your technology stack instead of sitting in a silo. One partner. One roadmap. No finger-pointing between vendors.
Frequently asked questions.
07 / FAQlink
What AI platforms does Springthrough work with?
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We work hands-on with Claude (Anthropic), Microsoft Copilot, ChatGPT and OpenAI Codex, and Google Gemini. We help midmarket businesses evaluate which tools fit their workflows and implement them practically, not theoretically.
What AI search tools work with Sitefinity?
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Springthrough integrates AI-powered search into Sitefinity using AI12z, Progress RAG (native to Sitefinity), and Hawksearch. Each has different strengths. We help you choose the right one based on your content complexity, budget, and user experience goals.
Is AI consulting a separate engagement or part of your other services?
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Both. AI is embedded in how we deliver every service, from AI-assisted Sitefinity development to AI-augmented vCIO strategy. We also offer standalone AI consulting engagements for teams that want strategic guidance, workflow design, or hands-on implementation help.
Does Springthrough use AI internally?
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Yes. We use Claude, Microsoft Copilot, and other AI tools in our own daily operations. That means the advice we give clients comes from real experience, not vendor datasheets.
Can you build custom MCP connectors or Claude Skills for our systems?
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Yes. We build MCP (Model Context Protocol) connectors that give AI assistants secure, scoped access to your CRM, ERP, help desk, CMS, or internal systems. MCP is an open standard, so one connector works with Claude, Copilot, and other MCP-compatible tools. We also package your team's repeatable tasks as Claude Skills that non-technical staff can run in plain English. Our AI for Sitefinity offering is the productized example of this work.
What is a Martech AI Evaluation?
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It's an AI readiness assessment for your marketing technology stack. Over two to three weeks we inventory your systems and workflows (CMS, CRM, analytics, email, search), score where AI is ready to help, and hand you a prioritized roadmap: which connections to build, which native AI features to turn on, and in what order. The deliverable stands on its own even if you never buy another hour from us.
Do we need Sitefinity for the Martech AI Evaluation?
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No. We know Sitefinity deeply and evaluate it often, but the evaluation covers whatever your stack actually is: any CMS, CRM, analytics platform, email tool, or search product.
How much does an AI consulting engagement cost?
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It depends on scope. Our Martech AI Evaluation, a fixed-scope readiness assessment of your stack, is typically a few thousand dollars and takes two to three weeks. Hands-on implementation work is scoped per project. We're not the cheapest option and we're not the most expensive. We're the ones who actually get it done. Start with the free discovery call and we'll be straightforward about pricing.
We already have Microsoft 365. Do we need anything else?
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Maybe not. Copilot for Microsoft 365 covers a lot of ground for teams already in Teams and Outlook. But there are workflows where other tools are a better fit: complex document analysis, custom integrations, Sitefinity-specific AI. We'll tell you honestly what you need and what you don't.
Book a free
AI discovery call.
We'll talk through where your team is today, what's working, what's not, and where AI could actually move the needle. You'll leave with clarity, whether you work with us or not.
2620 Horizon Dr SE, STE 250 · Grand Rapids, MI 49546