AI for Sitefinity · Progress Premium Partner

Manage your Sitefinity site by just asking.

We connect your AI assistant directly to your Sitefinity CMS, so your content team can run the everyday work (audits, translations, publishing, editorial review) in plain English. Claude, Microsoft 365 Copilot, and ChatGPT are all supported. After setup: no tickets, no waiting on a developer. Just ask. It runs on the Springthrough Sitefinity MCP connector, built by a Progress Sitefinity Premium Partner.

auto_awesome New: Microsoft 365 Copilot extension Available as Springthrough plugins for Claude, Microsoft 365 Copilot, and ChatGPT

See it work.

01 / SEE IT WORKlink

AI work for Sitefinity teams usually helps them know something (audits, gaps, answers) or do something (drafts, tags, translations). Here are four examples, recreated: the question someone typed, what the AI said back, and what changed.

Example 1 of 4 · The content audit

Every live page, with its age, by the next morning.

A content lead wanted to find stale articles worth updating. Sitefinity had no simple way to export pages with publish dates.

The situation KNOW

Some articles were years old and still citing old stats. To triage them (keep, update, rewrite, redirect, or delete), the content team needed every live page with its title, URL, section, and original publish date in one sortable list.

AI assistant · Sitefinity, read-onlyRecreated example

You asked: Pull every live content page on the site with its title, URL, section, original publish date, and last published date. Sort newest first. Leave out redirects, drafts, and navigation-only pages, but list those on a separate tab with the reason.

The AI replied:

Done. 585 live content pages are on the first tab, sorted newest first and filterable by section.

542 pages are on a second tab, each with the reason it was left out: redirect, draft, unpublished, or navigation-only.

One caveat before anyone relies on the dates: pages built in 2017 and 2018 show when they were set up in Sitefinity, not when the content first went live.

What came back

585live pages, ready to triage

542left out, each with a reason

1caveat flagged up front

The AI read everything and changed nothing. The content team got a triage list, not a project.

Example 2 of 4 · The untagged articles

Tags for 53 articles. 22 left blank on purpose.

An editor asked for subtopic suggestions on roughly 35 untagged Insights articles. The AI found more, and knew when to say nothing.

The situation KNOW DO

Untagged articles never show up in topic filters, so good content goes unfound. The team estimated about 35 untagged pieces since May and wanted suggestions they could review before anything changed.

AI assistant · Sitefinity, drafts onlyRecreated example

You asked: Find every article, video, white paper, and case study in Insights with no subtopic. Suggest one from our 35 approved subtopics only. If nothing fits honestly, leave it blank and say why. Give me a spreadsheet to review.

The AI replied:

I found 53 untagged items, not 35. 29 are from May 1 on, and 24 go back as far as 2017. There's a column so you can filter either way.

42 are videos, 8 are articles, and 3 are other formats.

About 22 are blank on purpose. Careers videos and event recaps don't honestly match any of the technology subtopics.

Once your team has reviewed the sheet, I can load the approved subtopics back into Sitefinity.

What came back

53found (the team guessed 35)

~22left blank instead of guessed

35approved subtopics, nothing invented

The most trustworthy thing it did was leave 22 rows blank.

Example 3 of 4 · The blog post

From a Word draft to a Sitefinity draft, in one ask.

The content team writes in Word and didn't want to change that. Publishing still meant copying, pasting, and reformatting.

The situation DO

The AI assistant sits in Word's side panel and connects to Sitefinity through MCP, with permission to create drafts only. The writer never leaves Word, and the post lands in Sitefinity ready for review.

AI assistant in Word · Sitefinity, drafts onlyRecreated example

You asked: Publish this as a draft blog post in Sitefinity. Add a meta title and description, suggest tags from our list, and use the first image as the featured image.

The AI replied:

Draft created in Sitefinity: "Five signs your CMS is ready for AI."

Meta title and description are written. Tagged AI and Content Strategy from your list.

It's in your approval workflow. Nothing is published.

What came back

0copy and paste

Drafts onlythe AI can't publish

Wordwhere writers already work

Meet writers where they already work. Nobody had to learn a new tool.

Example 4 of 4 · The translation workflow

Translation that already knows your terminology.

A global site in many languages, where product names and approved terms can't be translated loosely.

The situation DO

Editors already sent pages out for AI translation from inside Sitefinity, but they had to pick the right glossary by hand, and a wrong pick meant off-brand terms. We extended the connector so it picks the right glossary every time.

AI assistant · Sitefinity + AI translation serviceRecreated example

You asked: Translate this page into every site language. Use our approved glossary for each language, and bring the translations back into Sitefinity for review.

The AI replied:

Done. Every language version is back in Sitefinity, ready for review.

I matched each language to its approved glossary automatically, so product names and brand terms read exactly the way your team approved them.

Your normal approval workflow still applies before anything goes live.

What came back

Allglossaries applied automatically

0glossary picks by hand

Day onea sister brand launched translated

Do something works best inside the tools people already use. Editors didn't learn anything new.

What you can actually ask.

02 / IN PLAIN ENGLISHlink

These aren't hypothetical. Each one maps to real Sitefinity work your team does today, by hand. With Claude, Microsoft 365 Copilot, or ChatGPT connected to your site, you just type the question.

troubleshoot Audits & cleanup

chat

Tell me my top 10 404s this month.

chat

Which pages haven't been updated in over a year?

chat

Find images that are missing alt text.

chat

List pages with no meta description.

chat

Show me every page linking to a URL that now 404s.

chat

Which blog posts have no featured image?

translate Translation & localization

chat

What pages do I still need to translate to Spanish?

chat

List content items that exist in English but not French.

chat

Which translated pages are out of date versus the English original?

rate_review Editorial & quality

chat

Review my blog posts for tone and clarity.

chat

Check the new product pages against our style guide.

chat

Summarize what changed across the site this week.

chat

Flag any page where the H1 doesn't match the title tag.

edit_document Create & update

chat

Draft a landing page for our spring campaign using our standard layout.

chat

Turn this press release into a news item.

chat

Update the phone number in the footer across every page.

chat

Add this team member to the leadership page.

schedule Publishing & workflow

chat

What's scheduled to publish this week?

chat

Show me everything still sitting in draft.

chat

Publish the pages in this approved list.

dataset Your dynamic content

chat

List all events after June with no registration link.

chat

Which products are missing a price?

chat

Find case studies that aren't tagged to an industry.

Because we tune the connector to your content model, your assistant speaks your content types, taxonomies, and modules, not a generic schema.

One connector. Three plugins.

03 / THE PLUGINSlink
extension Springthrough Sitefinity plugins for Claude, Microsoft 365 Copilot, and ChatGPT

The tasks above ship inside all three plugins.

We built plugins for Claude, Microsoft 365 Copilot, and ChatGPT that package the common content-management jobs (guided page creation, bulk content updates, publishing workflows, content audits) as ready-to-run tasks. In Claude they ship as skills. In Microsoft 365 Copilot they run as an agent, right alongside the Office apps your team is already in all day. In ChatGPT they run as guided tasks in the app. Your team picks the assistant they already use, and the work is the same in all three.

The plugin is the part your editors see. Behind all three, one Sitefinity connector handles the secure link to your site, and our customization layer teaches it your content model. Your editors just see a set of guided tasks they can run by asking.

Getting it running isn't a one-click install. Connecting any of the three to your Sitefinity instance is a guided setup we run with you, then your team uses it on their own from there.

All three plugins include

  • add_box

    Guided page creation

    Build new pages from your approved layouts, step by step.

  • edit_note

    Bulk content updates

    Change content across many pages or items in one pass.

  • publish

    Publishing workflows

    See what's scheduled or in draft, and publish approved work.

  • fact_check

    Content audits

    404s, missing alt text, stale pages, translation gaps, and more.

The six prompt groups above all run on these tasks, with the same coverage in Claude, Microsoft 365 Copilot, and ChatGPT. Translation, editorial, and dynamic-content work comes through content audits and bulk updates.

Claude

The tasks ship as skills inside the Claude plugin. Best fit for teams already working in Claude day to day.

auto_awesome New

Microsoft 365 Copilot

The tasks run as an agent in Copilot, so Sitefinity work happens next to Outlook, Teams, and Word. Best fit for Microsoft-first organizations.

ChatGPT

The tasks run as guided tasks in the ChatGPT app. Best fit for teams standardized on ChatGPT for everyday work.

How the Sitefinity MCP connector works.

04 / THE BUILDlink
cable
Step 1

We connect your assistant to Sitefinity

Our Sitefinity connector gives Claude, Microsoft 365 Copilot, and ChatGPT secure, structured access to your site: reading and managing pages, content items, dynamic modules, and publishing. It's an MCP (Model Context Protocol), the open standard for connecting AI to live systems. One connector serves all three plugins.

tune
Step 2

We tune it to your content model

We adapt the connector to your specific content types, taxonomies, and dynamic modules, so answers are about your real site, not a generic CMS.

school
Step 3

Your team just uses it

We package the common tasks as guided workflows and train your content team and managers, so the tooling gets used instead of shelved.

Why Springthrough.

05 / THE DIFFERENCElink

A generic AI vendor gives you a chatbot. We give you a Sitefinity assistant.

We've been a certified Progress Sitefinity Premium Partner for over a decade. We know the platform's quirks, the content model, and the way real editors work.

That depth is the difference between an assistant that looks impressive in a demo and one that actually does your team's work correctly, day after day.

Claude Partner Network: Certified Services Partner

Springthrough is Certified in the Claude Partner Network.

10+ yrs

Progress Sitefinity Premium Partner

4×

Sitefinity Website of the Year winner

Plain English

No new interface for your team to learn

Your model

Tuned to your content types, not a generic schema

Frequently asked questions.

06 / FAQlink

What are the Springthrough Sitefinity plugins?

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They're plugins we built for Claude, Microsoft 365 Copilot, and ChatGPT that package the common Sitefinity content-management tasks (guided page creation, bulk content updates, publishing workflows, content audits) so your content team can run them in plain English. The plugin is what your editors actually interact with; it turns a raw connection to Sitefinity into a set of repeatable tasks anyone on the team can run. All three plugins sit on the same Sitefinity connector, so the capabilities match whichever assistant you choose.

Which assistant should we use: Claude, Microsoft 365 Copilot, or ChatGPT?

expand_more

Whichever your team already uses. All three plugins run the same task groups on the same connector, so you aren't trading capability for preference. If your organization runs on Microsoft 365, Copilot is usually the shortest path: your team already has it open next to Outlook and Teams, and the licensing is already in place. If you've standardized on Claude or ChatGPT, start there instead. If you're undecided, we'll walk through all three on the demo and help you pick based on your team's workflow and licensing.

What does the Microsoft 365 Copilot plugin need on our side?

expand_more

Microsoft 365 with Copilot for the people who will use it, and a tenant administrator to approve the connector once. We run that setup with your IT team, so nobody on the content side has to work out permissions or licensing. If you aren't sure what your tenant already has, bring IT to the demo and we'll sort it out on the call.

What is an MCP, and why do I need one?

expand_more

An MCP is a connector that gives an AI assistant secure, structured access to another system, in this case your Sitefinity instance. Claude, Microsoft 365 Copilot, and ChatGPT can't reach your CMS on their own. The MCP is the bridge that lets them read and manage pages, content items, dynamic modules, and publishing. Put simply: the MCP provides the connection, and the plugins provide the guided tasks that run on top of it.

Is there a Sitefinity MCP server?

expand_more

Yes. Springthrough built a Sitefinity MCP connector (an MCP server) that gives AI assistants secure, structured access to your Sitefinity instance: pages, content items, dynamic modules and publishing. It powers our plugins for Claude, Microsoft 365 Copilot and ChatGPT, and because MCP is an open standard, developers can also connect it to Claude Code, Cursor and other MCP-compatible tools.

Which CMS lets you update content using Claude or ChatGPT?

expand_more

Sitefinity can, with the right connector. Our Sitefinity MCP connector and plugins let Claude, Microsoft 365 Copilot and ChatGPT read and manage your site, so editors can audit, update and publish content by asking in plain English. The same approach works for other platforms through MCP; we built it for Sitefinity first.

Is this the same as Sitefinity's built-in AI features?

expand_more

No, and the two work together. Progress builds AI into Sitefinity itself, such as Progress RAG, which answers visitor questions using your site's content. Our plugins are for your content team: they connect the AI assistant your team already uses to the CMS, so the everyday editing and publishing work gets done by asking. Many sites will use both.

Is it secure? What can the AI actually access?

expand_more

You decide. The connector gives the assistant scoped access to your Sitefinity instance, and we set up authentication and permissions with your IT team during setup. The assistant can only see and do what the connector allows, and changes follow your normal Sitefinity publishing workflow.

Can other AI tools use the connector?

expand_more

Yes. Claude, Microsoft 365 Copilot, and ChatGPT are supported today through our plugins. And because the connector is an MCP, developers can also wire it into Claude Code, Cursor, or other MCP-compatible tools and steer it with their own prompts. The pre-built guided tasks designed for content editors are part of the plugins specifically. Most teams want a plugin; the open connector underneath is there if your developers want to build on it.

Will it work with our custom content types and dynamic modules?

expand_more

Yes. No two Sitefinity sites share the same content model, so the connector includes a configurable customization layer. It's a built-in component we set up to your specific dynamic content types, taxonomies, and modules, not bespoke code rewritten for each client. With it configured, your assistant operates on your real structures instead of a generic schema. Simpler sites can skip it; content-rich sites get the most value from it.

Do I need to be technical to use it?

expand_more

No. The plugin is built for the content team, not developers. You interact with it in plain English. Ask "what pages still need a Spanish translation?" and it runs the underlying Sitefinity work for you. We also include hands-on training for editors and managers so the tooling gets used confidently rather than left on the shelf.

What does getting started involve?

expand_more

A typical rollout has four phases: MCP setup (connecting and authenticating the connector to your environment, about a week), customization (adapting it to your content model, one to three weeks, optional), plugin deployment (installing and tuning the plugin for the assistant you choose, about a week), and training (hands-on enablement for your content team and managers, one to two weeks). Simpler engagements move faster.

What happens after launch?

expand_more

The offering includes an ongoing subscription that covers support, plugin and connector updates, and Sitefinity version compatibility as your platform evolves. As Sitefinity changes and as we add new tasks, your team keeps getting the benefit without a re-implementation.

What does it cost?

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There's a one-time setup and a recurring subscription. The exact figure depends on your content model and how much you want customized, so we size it on the demo call once we've seen your site. You'll leave that conversation with a real number, not a vague range.

Why Springthrough instead of a generic AI vendor?

expand_more

We've been a certified Progress Sitefinity Premium Partner for over a decade and a four-time Sitefinity Website of the Year winner. We know the platform's quirks, the content model, and the way editors actually work, so the assistant does your content work correctly instead of producing generic, plausible-looking output. We're also Certified in the Claude Partner Network.

See it on a real site

See it run against a site like yours.

We'll walk through the prompts above on a real Sitefinity instance and talk about what it would take to connect yours. No commitment.