Manage your Sitefinity site by just asking.
We connect your AI assistant, Claude or ChatGPT, directly to your Sitefinity CMS, so your content team can run the everyday work (audits, translations, publishing, editorial review) in plain English. After setup: no tickets, no waiting on a developer. Just ask.
What you can actually ask.
01 / IN PLAIN ENGLISHThese aren't hypothetical. Each one maps to real Sitefinity work your team does today, by hand. With Claude or ChatGPT connected to your site, you just type the question.
troubleshoot Audits & cleanup
Tell me my top 10 404s this month.
Which pages haven't been updated in over a year?
Find images that are missing alt text.
List pages with no meta description.
Show me every page linking to a URL that now 404s.
Which blog posts have no featured image?
translate Translation & localization
What pages do I still need to translate to Spanish?
List content items that exist in English but not French.
Which translated pages are out of date versus the English original?
rate_review Editorial & quality
Review my blog posts for tone and clarity.
Check the new product pages against our style guide.
Summarize what changed across the site this week.
Flag any page where the H1 doesn't match the title tag.
edit_document Create & update
Draft a landing page for our spring campaign using our standard layout.
Turn this press release into a news item.
Update the phone number in the footer across every page.
Add this team member to the leadership page.
schedule Publishing & workflow
What's scheduled to publish this week?
Show me everything still sitting in draft.
Publish the pages in this approved list.
dataset Your dynamic content
List all events after June with no registration link.
Which products are missing a price?
Find case studies that aren't tagged to an industry.
Because we tune the connector to your content model, your assistant speaks your content types, taxonomies, and modules, not a generic schema.
One connector. Two plugins.
02 / THE PLUGINSThe tasks above ship inside both plugins.
We built plugins for Claude and ChatGPT that package the common content-management jobs (guided page creation, bulk content updates, publishing workflows, content audits) as ready-to-run tasks. In Claude they ship as skills. In ChatGPT they run as guided tasks in the app. Your team picks the assistant they already use, and the work is the same in both.
The plugin is the part your editors see. Behind both, one Sitefinity connector handles the secure link to your site, and our customization layer teaches it your content model. Your editors just see a set of guided tasks they can run by asking.
Getting it running isn't a one-click install. Connecting either plugin to your Sitefinity instance is a guided setup we run with you, then your team uses it on their own from there.
Both plugins include
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Guided page creation
Build new pages from your approved layouts, step by step.
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edit_note
Bulk content updates
Change content across many pages or items in one pass.
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publish
Publishing workflows
See what's scheduled or in draft, and publish approved work.
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fact_check
Content audits
404s, missing alt text, stale pages, translation gaps, and more.
The six prompt groups above all run on these tasks, with the same coverage in Claude and ChatGPT. Translation, editorial, and dynamic-content work comes through content audits and bulk updates.
How it works.
03 / THE BUILDWe connect your assistant to Sitefinity
Our Sitefinity connector gives Claude and ChatGPT secure, structured access to your site: reading and managing pages, content items, dynamic modules, and publishing. It's an MCP (Model Context Protocol), the open standard for connecting AI to live systems. One connector serves both plugins.
We tune it to your content model
We adapt the connector to your specific content types, taxonomies, and dynamic modules, so answers are about your real site, not a generic CMS.
Your team just uses it
We package the common tasks as guided workflows and train your content team and managers, so the tooling gets used instead of shelved.
Why Springthrough.
04 / THE DIFFERENCEA generic AI vendor gives you a chatbot. We give you a Sitefinity assistant.
We've been a certified Progress Sitefinity Premium Partner for over a decade. We know the platform's quirks, the content model, and the way real editors work.
That depth is the difference between an assistant that looks impressive in a demo and one that actually does your team's work correctly, day after day.
Progress Sitefinity Premium Partner
Sitefinity Website of the Year winner
No new interface for your team to learn
Tuned to your content types, not a generic schema
Frequently asked questions.
05 / FAQ
What are the Springthrough Sitefinity plugins?
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They're plugins we built for Claude and ChatGPT that package the common Sitefinity content-management tasks (guided page creation, bulk content updates, publishing workflows, content audits) so your content team can run them in plain English. The plugin is what your editors actually interact with; it turns a raw connection to Sitefinity into a set of repeatable tasks anyone on the team can run. Both plugins sit on the same Sitefinity connector, so the capabilities match whichever assistant you choose.
Should we use Claude or ChatGPT?
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Whichever your team already uses. Both plugins run the same task groups on the same connector, so you aren't trading capability for preference. If your company has standardized on one assistant, or already pays for seats, start there. If you're undecided, we'll walk through both on the demo and help you pick based on your team's workflow and licensing.
What is an MCP, and why do I need one?
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An MCP is a connector that gives an AI assistant secure, structured access to another system, in this case your Sitefinity instance. Claude and ChatGPT can't reach your CMS on their own. The MCP is the bridge that lets them read and manage pages, content items, dynamic modules, and publishing. Put simply: the MCP provides the connection, and the plugins provide the guided tasks that run on top of it.
Can other AI tools use the connector?
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Yes. Claude and ChatGPT are supported today through our plugins. And because the connector is an MCP, developers can also wire it into Claude Code, Cursor, or other MCP-compatible tools and steer it with their own prompts. The pre-built guided tasks designed for content editors are part of the plugins specifically. Most teams want a plugin; the open connector underneath is there if your developers want to build on it.
Will it work with our custom content types and dynamic modules?
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Yes. No two Sitefinity sites share the same content model, so the connector includes a configurable customization layer. It's a built-in component we set up to your specific dynamic content types, taxonomies, and modules, not bespoke code rewritten for each client. With it configured, your assistant operates on your real structures instead of a generic schema. Simpler sites can skip it; content-rich sites get the most value from it.
Do I need to be technical to use it?
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No. The plugin is built for the content team, not developers. You interact with it in plain English. Ask "what pages still need a Spanish translation?" and it runs the underlying Sitefinity work for you. We also include hands-on training for editors and managers so the tooling gets used confidently rather than left on the shelf.
What does getting started involve?
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A typical rollout has four phases: MCP setup (connecting and authenticating the connector to your environment, about a week), customization (adapting it to your content model, one to three weeks, optional), plugin deployment (installing and tuning the plugin for the assistant you choose, about a week), and training (hands-on enablement for your content team and managers, one to two weeks). Simpler engagements move faster.
What happens after launch?
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The offering includes an ongoing subscription that covers support, plugin and connector updates, and Sitefinity version compatibility as your platform evolves. As Sitefinity changes and as we add new tasks, your team keeps getting the benefit without a re-implementation.
What does it cost?
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There's a one-time setup and a recurring subscription. The exact figure depends on your content model and how much you want customized, so we size it on the demo call once we've seen your site. You'll leave that conversation with a real number, not a vague range.
Why Springthrough instead of a generic AI vendor?
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We've been a certified Progress Sitefinity Premium Partner for over a decade and a four-time Sitefinity Website of the Year winner. We know the platform's quirks, the content model, and the way editors actually work, so the assistant does your content work correctly instead of producing generic, plausible-looking output.
See it run against a site
like yours.
We'll walk through the prompts above on a real Sitefinity instance and talk about what it would take to connect yours. No commitment.